As part of our Economic Development Strategy, and from research undertaken, support for a shop local campaign has been identified as a tangible and visible way to support local business development and growth.
South Burnett Directions is excited to be able to introduce our South Burnett rewards campaign supported by Business Builders – Heritage Bank Nanango, Swickers, South Burnett Regional Council, Burnett Business Centre, Ken Mills Toyota, JobMatch Employment and Bishopp Outdoor Advertising.
Support from businesses is the most crucial element of the campaign, to create the groundswell movement necessary to really get the community thinking, talking and re-considering their purchasing habits, so that our local economy and your business reaps the rewards intended.
This is a 6 month highly visual campaign, beginning in October 2016. Promotional items are designed to clearly identify you as a participating business, but also to be a constant reminder for consumers to think and choose local first.
The concept is to generate community pride with businesses putting on a united front to encourage people back in to the habit of exploring local businesses and consciously choosing local first.
The annual Independent Business Survey results [above] show the real impact of a shop local campaign for small businesses. The campaign, whilst incorporating community education and awareness, is designed to help businesses increase sales and ultimately their bottom line profits.
Increasing marketing and promotion locally, so that our local consumers know what they can get locally and what you have to offer, will be a combined effort from businesses and through the campaign. The South Burnett rewards co-ordinated marketing will promote the reasons for choosing local first. It will remind consumers of the benefits for them individually as well as the benefits for the region as a whole.
The impact of the campaign comes from everyone working together and delivering the same message.
Additionally, we will be promoting the reasons to choose local …..
#1 Local Character & Prosperity In an increasingly homogenised world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage. Unique businesses keep our community unique.
#2 Local Decision-Making Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.
#3 Community Well-Being Local businesses help build a stronger community. They link neighbours in a web of economic and social relationships, and contribute to local causes.
# 4 Local Economy Generate local wealth by keeping the dollars in the economy.
#5 Support Local Jobs Small to medium-sized enterprises employ the most people nationally. Local businesses create employment opportunities and offer long term job security.
#6 Product Diversity This happens if we increase the demand at a local level – more choices for you!
# 7 Support Community Groups Local businesses support our groups, charities, and events. Shopping locally means your money stays in our community.
#8 Competition Our local businesses are always changing and improving to remain competitive with larger centres and online stores. Shopping locally means better service, local product knowledge, after sales care, easier repairs and returns.
#9 Price & Service Increased buying keeps prices down. Pricing is based on ordering and sales volume. Local businesses can provide you with better service, where you can touch what you are buying. They offer after sales service for incorrect sizing, adjustments and product knowledge. Returns are also easier for local shops.
#10 Entrepreneurship Shopping locally promotes a strong economy, which attracts investors and entrepreneurs to the region. New business ventures mean more services, products and jobs for locals.aaaaaaaaaaaaaaaaaaaaaaaaaaaaa